A magazine not normally shown to be favorable to chiropractic, Consumer Reports, (CR), conducted a survey of its readers to determine their views on what they called "Alternative Medicine." Although the term does not really fit chiropractic, since we are not a medicine, CR did include chiropractic into that category. The results of the survey were favorable toward alternatives in general and chiropractic in particular. Here are some of the results.
In addition to the Consumer Reports survey they mentioned that several national telephone surveys showed that over half of all North Americans ages 35 to 49 have tried "alternatives". In a recent survey in Minnesota, 48% said they had tried what that survey called "complementary therapy", (again a poor choice of terms to include chiropractic). Of that number a full 70% said they used chiropractic.vv
Considering the growing number of people who go to chiropractors, and considering the high level of patient satisfaction, maybe it is time to reconsider what type of care is actually alternative? Chiropractic, by every measure, is now in the main-stream.